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What is Social media optimization and Social media marketing?

Social Media Optimization: SMO

In social media optimization, we will introduce information around social media and marketing methods that utilize social media. We will introduce as many examples as possible both in Japan and overseas to make the site easy to understand.

What are social media optimization and social media marketing?

Social media refers to media such as SNS, blogs, and social bookmarks in which the user himself/herself is both the sender and receiver of information.
In recent years, SNS and blogs have become quite popular, so it is being discussed how to get people to take up their services on these social media, give them positive comments and ratings, and raise their awareness. These techniques are called social media optimization, social media marketing, and so on.

To know about social media marketing

Before marketing on social media, it is first necessary to understand how social media works. After understanding how it works, let’s actually touch multiple social media so that we can be closer to the users of social media. Most social media are free to sign up for, so visit them and take a look inside to see what users are using and how.

Blog site summary

The link between blogging and social media optimization (SMO) Blogs are one of the most effective tools for social media optimization, so if you don’t have one yet, we recommend that you create one as soon as possible. With the blog ASP service, you can easily open a blog for free. Functions vary depending on the service. Free tools installed on the server take time to install, but have the advantages of being easy to use, customizing, and having a high degree of freedom.

Social bookmark summary

What is a social bookmark? Social bookmarking is a tool that allows you to bookmark online. You will be able to search your favorites from any PC. It is convenient to be able to share information with others. In addition, you will be able to display popularity rankings and follow seasonal topics according to the number of bookmarks. On this page, we will list social bookmarks and summarize easy comparisons of services.

It is troublesome to use multiple with SNS, so I think that many people choose one and use it. There seems to be a tool to register multiple social bookmarks at the same time, but I think it makes little sense if there is no merit to use multiple. Some people may use it differently depending on the field of language, but I think there are still a few. Existing major portals such as Yahoo, Google, Livedoor, and nifty are starting.

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